From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox is generally a gaming platform for children, but parents looking to take an interest in what their kids are playing might be surprised to discover some games are actually fun—including ...

The “How to Train Your Dragon” game on Roblox has more than 28 million visits. Over the weekend, the movie raked in $83.7 million in ticket sales in the U.S. and Canada, surpassing expectations.