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Google’s January 2012 Page Layout Algorithm announcement said: “Rather than scrolling down the page past a slew of ads, users want to see content right away.

This time, Google announced a refresh of its Page Layout filter that it first announced back in January, or what’s often called the “Top Heavy” update. Updates, Updates It’s the fourth ...

Google’s page layout algorithm targets sites that are light on content and heavy on ads “above the fold” (the part of the page visible to a user before scrolling). At Pubcon in October, Cutts ...

Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings of websites that Google determines is providing a bad user experience – a move ...