Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

The integration lets advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Google said yesterday that users will have access to their data until July, 2024. The company said data collection will end on July 1, 2023, and it will create Google Analytics 4 accounts for ...

First-party data will be your only way forward with Google Analytics 4. Now, although third-party data cookies are gone, there is a first-party cookie in use within GA4.

Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your ...

Google has been warning website admins for quite some time that starting today, July 1, 2023, Universal Analytics (UA) would stop tracking new data. The shutdown was first announced in March 2022 .

On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline.Well, Google said it takes time ...

Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down.The new information is that you will be able to access, report and export your ...

Analytics should be holistic, though. If you rely solely on one platform’s data set—such as Google Ads or Facebook—it can be almost impossible to shape an effective campaign around this data.