Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard ...

Google said yesterday that users will have access to their data until July, 2024. The company said data collection will end on July 1, 2023, and it will create Google Analytics 4 accounts for ...

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex ...

GA4 provides new features such as cross-device tracking and event-based data collection. How To Set Up GA4 Here are the steps to set it up: In Google Analytics, click ‘Settings Admin’. In the ...

Data scientists will get access to what Google calls a “reimagined” AI-first Colab Enterprise Notebook experience available ...

Google contended that even if it did not obtain direct permission to collect data from users, third-party app developers obtained permission as a condition of Google Analytics, allowing Google to ...

Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your ...

Google said, "some Universal Analytics properties may continue to process data." "However, all properties have now been added to the queue, and those that have not completed the upgrade will ...

Improved data quality identification makes it easier to to address quality issues. Expanded data sets for Google Analytics 360 properties provide more detailed and accurate reporting.