The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s often ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

PhonePe transitions Pincode from B2C to B2B, focusing on tech solutions for offline shops amid IPO preparations.

Ari Jacoby is the CEO and co-founder of Deduce, a leading provider of cybersecurity solutions powered by real-time customer identity data. As if there wasn’t enough disruption in the world in recent ...

PhonePe’s Pincode is closing its consumer quick commerce app to focus fully on building B2B tech and sourcing solutions for ...

Salwan to lead growth and brand initiatives across Airtel’s B2C businesses, focusing on impact, independence and people ...

Pincode is the second company to shut quick commerce, months after Dunzo paused operations amid intensifying competition from ...