Who would win in a fight, Baby Einstein or Barbie? Baby Einstein isn’t a character. He’s just a brand. So that imaginary fight wouldn’t be a fistfight. It’d be a fight for mind share and market share.

A baby with static hair has been compared to the one and only Albert Einstein. Nine million people have watched the viral TikTok video of 13-week-old Arla Lily Evans, who has an impressive mane of ...