When Johnson & Johnson’s recent abandonment of its 136-year-old cursive logo was followed quickly by Eddie Bauer ditching its script wordmark of six decades, alarm bells rang in all corners of ...

This image, provided by Johnson & Johnson, shows the company’s new logo unveiled on Thursday, Sept. 14, 2023. (Johnson & Johnson via AP) ...

Johnson & Johnson is ditching its script logo for all-new design after 136 years by: Tom Murphy, The Associated Press Posted: Sep 15, 2023 / 07:42 AM CDT Updated: Sep 15, 2023 / 10:22 AM CDT ...

The brand’s new logo will continue to feature an ampersand, although it, too, will be getting a refresh. Johnson & Johnson explained that "The new ampersand captures a caring, human nature.