There are two main types of consumer learning theories -- behavioral learning and cognitive learning -- and both can be used to drive awareness, consideration and purchase of your product or service.

Cognitive psychologists believe if you want to understand behavior, you have to understand the mediational processes that cause it. Cognitive Psychology Examples Some examples of studies and work ...

Digital Optimization Protocol Inspired by Neural Rhythm Research and Identity-Based Habit SequencingSan Antonio, July 16, ...

Erev, Ido, and A. E. Roth. "On the Role of Reinforcement Learning in Experimental Games: The Cognitive Game Theory Approach." In Games and Human Behavior: Essays in Honor of Amnon Rapoport, edited by ...