A content strategy framework is a plan that guides all of your content marketing actions. It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals.

Throughout her content marketing career, she’s directly managed the creation of 200-plus content campaigns, led the strategy for 20-plus clients, and run the 30-episode podcast Ask Amanda About ...

Provide a benefit to the reader. Content That Converts: Process After you’ve established the framework for your content strategy, you’re going to want to develop your process.

2. Strategy development. These tools can give you the ability to use your existing marketing plan or create a new marketing plan from scratch, leveraging this information. 3. Performance analytics.

All of these assets can be used in a product-led content strategy. But, it’s worth noting that the top area of B2B content marketing investment in 2022 is video at 69%.

In the same way that a TOGAF framework helps IT teams to manage critical infrastructure, a marketing framework outlines how you'll achieve your marketing goals. Think of a journey. You might know your ...