A content strategy framework is a plan that guides all of your content marketing actions. It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals.

Throughout her content marketing career, she’s directly managed the creation of 200-plus content campaigns, led the strategy for 20-plus clients, and run the 30-episode podcast Ask Amanda About ...

Provide a benefit to the reader. Content That Converts: Process After you’ve established the framework for your content strategy, you’re going to want to develop your process.

All of these assets can be used in a product-led content strategy. But, it’s worth noting that the top area of B2B content marketing investment in 2022 is video at 69%.