The Precision Medicine Initiative, a $215 million federally funded project to create a repository for medical data on 1 million Americans over the next 4 years, "is just one example of making this ...

Gathering data and presenting figures isn’t enough to create a compelling narrative. In fact, digital marketers may find themselves overwhelmed with the amount of data in front of them.

Gathering and utilizing market research data isn't as easy as it sounds. It can present several challenges and limitations that should be considered to maintain a balanced perspective and build ...