Data mining isn’t just techno-speak for messing around with a lot of data. Data mining doesn’t give you supernatural powers, either. Data mining is a specific way to use specific kinds of math ...

Data mining definition. Data mining, sometimes used synonymously with “knowledge discovery,” is the process of sifting large volumes of data for correlations, patterns, and trends.

Uses for data mining. Data mining has a wealth of applications. It's commonly used to acquire customers, increase revenue, improve cross-selling and upselling, increase customer loyalty, ...