Since 2015 and the rise of e-commerce hyper scalers, we have witnessed a fundamental shift in consumer behavior, one that has dramatically accelerated due to the COVID-19 pandemic, according to a ...

My last Forbes Council post in 2022 focused on exploring and defining a data product. As we enter 2023, we already see more organizations now building data products. Concomitant to the rise of ...

Like other consumer products, a data product must be consumer friendly and available at the right time. It must serve a purpose that is in demand and be delivered with an instruction manual (or ...

“W e’ve gone from having data in too many places to now having data products bring all of that together and drive business decisions faster with more data and more accuracy,” Patil said.

Built on Salesforce, Propel drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries.

Maria Rerecich, who directs electronics testing at Consumer Reports, is helping lead the project. “All kinds of products and services collect consumer data and rely on software to work,” she says.