We’ve had the means for a while, now we have the incentive to crush the data siloes that are holding back voyage optimization.Like… Monday, June 30, 2025 🔍 ...

“Without data, you’re just another person with an opinion.” ― W. Edwards Demming . According to the 2021 CMO Survey, 72% of marketers believe that marketing’s role has increased in ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

It’s no wonder that the recent Fortune Business Insights report cited the market size of global data mining tools to nearly triple in the next decade. For process mining specifically, the demand ...

Unlike traditional marketing strategies, data-driven strategies are based on data-backed hypotheses rather than assumptions. This reliance on solid data makes such strategies the star of the modern ...

5 Intriguing Things is a curated collection of links that help us think about the future. Subscribe to the daily newsletter .

Data-driven media optimization has moved the needle a bit, but most research still favors creative’s influence. In 2006, for example, Nielsen Catalina Solutions found that media contributed 15% to ad ...