Conclusion: Mastering MQL and SQL In a business world that’s drowning in acronyms, it might not always be obvious what the exact difference is between an MQL and an SQL.

We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for ...

By understanding how an MQL and SQL fit into the sales funnel and how to properly route them to correct team members, you’ll know how exactly to increase your close rate.