One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

Mark Patron, Admap, Jul 1998. Discusses the current development of lifestyle segmentation in the UK. Lifestyle segmentation brings the benefits of geodemographic segmentation down to the household ...

Targeting a market is the larger process of marketing to a target consumer -- it includes both the research of market segmentation and the practice of brand positioning.

To segment or not to segment, that is the question. For too long sales has allowed marketing to dictate what a segment should be. But the simple reality is that sales segmentation and marketing ...

How to Identify the Segmentation Criteria That Will Affect Your Target Market Selection. Mass marketing makes the same sales pitch to all your potential customers.

Target market segmentation strategy plays a ... According to the healthcare industry experts at Infiniti’s Research, "It's essential to define the differences between market segments to ...

Targeting the 28- to 40-year-old mum is clearly not the optimum way to market any product or service. But that was always the case. There have always been shit marketers who don’t do any research or ...

Learn what customer segmentation is, why you need it and the different types and strategies you can adopt to effectively reach customers and increase revenue.