UI (User Interface) – The visual elements and design of a digital product that enables users to interact with it. This includes layout, buttons, menus, micro-interactions and graphical styling.

When we implement these elements of empathy in our websites, PPC campaigns, SEO strategies, and more, we’re improving the experience for all users. User experience is key to the future of search ...

User interface (UI) design is a very well-known term, but information architecture (IA) is not. Yet, both are indispensable components of user experience (UX) design, and they are intertwined ...