To build trust, retailers must communicate clearly about how and why prices change. Transparency, consistency and fairness ...

Did you know retailers could use AI and your phone data to increase prices for things like airline tickets, ride shares and ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

However, the application of dynamic pricing in sectors with more constant demand, like the restaurant industry, introduces a new set of challenges and considerations. Recently, Wendy’s announced ...

Dynamic pricing is increasingly common in a variety of industries and settings. In a recent NerdWallet survey, many consumers reported being resistant to the concept.

Kevin McTigue, Clinical Professor at the Kellogg School of Management at Northwestern University, joins Lisa Dent to discuss the Illinois Tollway’s plans to explore dynamic pricing. McTigue ...

When we think dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to a supermarket near you.

So, while some of the fears surrounding dynamic pricing are understandable — no one wants to pay $20 for a gallon of milk — it is easy to forget that prices move both up and down.