Did you know retailers could use AI and your phone data to increase prices for things like airline tickets, ride shares and ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

Kevin McTigue, Clinical Professor at the Kellogg School of Management at Northwestern University, joins Lisa Dent to discuss the Illinois Tollway’s plans to explore dynamic pricing. McTigue ...

Your Uber costs more at 5 pm on a Tuesday than it does at 8 pm. Buying a plane ticket the day before you fly is more expensive than buying it six months early. These are surge pricing tactics so ...

Dynamic pricing tech may brighten retail bottom lines and put consumers in the dark “If you don’t have any idea when or why a price might change, it creates a sense of urgency and a sense of ...

While the benefits are clear, dynamic pricing could also easily create chaos where there was none before. Biswal recalled 2011, when the computer maker Hewlett-Packard suddenly decided that it ...

Dynamic pricing — the practice of fluctuating ticket prices based on demand — has been applied to match tickets for next year’s men’s Club World Cup. FIFA, world football’s governing ...