Sales operations teams that evolve beyond tactical support to become strategic partners are twice as likely to exceed their revenue goals and 2.3 times as likely to exceed their profit goals.

A critical aspect of adaptability is the development of middle managers who can bridge the gap between operational efficiency and strategic leadership.

Martin Kunc, Frances A. O’Brien, The role of business analytics in supporting strategy processes, The Journal of the Operational Research Society, Vol. 70, No. 6 (JUNE 2019), pp. 974-985 ...