From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Dead Rails is a survival experience on the Roblox platform whose setting gives the vibe of Kabaneri of the Iron Fortress. In this game, you can form up to a party of four and leave on an expedition ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...