Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini.

Fundamentally different from UA, GA4 requires you to learn a new way of tracking data and new interfaces. So, even if you’ve been using Google Analytics for years, GA4 is an entirely new system ...

To enable this feature, Google Ads is introducing a new cross-product access management model. This model allows a Google Analytics 4 property Admin to grant explicit permissions to users in a ...

Subscribers to Google Analytics 360, the paid-for service, will have a little longer as Universal Analytics will be phased out in 2024. Recently we covered four tips to consider when transitioning ...

Once configured, Google Analytics 4 will gather data about visitor activity on your Google Site. Make sure to review your Site’s Analytics data regularly.

Google Cloud says the new Generative AI Studio will provide “a wide range of capabilities including a chat interface, prompt design, prompt tuning, and even the ability to fine-tune model weights.” ...

The alarm has been sounding for nearly two years, and now the time has come. The days of third-party data tracking are over. First-party data will be your only way forward with Google Analytics 4.

Building an analytics architecture for unstructured data and multimodal AI brandpost By Ganesh Kumar Gella, Sr. Director, Engineering, Google BigQuery Generative AI Initiatives Jun 11, 2025 5 mins ...

Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support threads.