Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by ...

GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.

Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots.

With Google's AI Overviews now appearing for roughly 13% of all search queries, according to a leading industry study published in March 2025, visibility in AI summaries is quickly becoming the new ...

As AI overviews kill search engine results page traffic, we need to anticipate what this will do for enterprise.

One of Google’s lines of defense has been its “AI Overview” tool, whereby users can see answers generated by its Gemini AI model hovering above their traditional search resu ...

The brands that will lead in 2025 and beyond are those that create content not just for people but for the machines that ...