Ten years, billions of dollars, multiple leadership changes, and dozens of rumors later, the Apple Car project is dead. A new report from Bloomberg’s Mark Gurman says that Apple has officially ...

The Apple Car never felt real Farewell, Project Titan. Daniel Cooper Senior Editor Follow Wed, February 28, 2024 at 8:30 AM PST ...

Apple Kills Its Electric Car Project The car, which Apple spent billions of dollars researching, had been intended as a rival to Tesla’s E.V.s, which include autonomous driving features.

The ambitious Apple Car project, known internally as Project Titan, was cancelled earlier this year after almost a decade of development. But that much work doesn’t just vanish overnight.

The car project’s demise was a testament to the way Apple has struggled to develop new products in the years since Steve Jobs’s death in 2011. The effort had four different leaders and ...

Apple has abandoned decade-long efforts to build an electric car, according to multiple media reports, calling time on a project that some saw as potentially transformative for the auto industry.