Largely, the color change is stylistic ... and pasting hex codes. This prevents variation in colors across your designs.

This would involve writing CSS code to target and change the text color of specific elements on the Bing search results page. Alternatively, you can use user styles in browsers that support them ...

Color coding makes it easy to maintain order and ... palette is located in the top editing menu. The options to change the text color or the text background are located side by side.