A typical call script for a cheap call center is not very long. But for a proper business, a call script is more like a manual than anything else. It aims to contain all the possible questions a ...

According to Keith, that script worked well in for cold-calling C-level executives. However, Sales Machine reader (handle="mckerns") posted some criticism of the script which are worth considering.

Cold-Calling Script: Make a Call That Works. Here’s a classic, and classically effective, cold-calling script–along with some essential advice for making it work.

Once you have the script, it's super easy. ... Typically, this could be a bold claim or promise, and you'll want to call out your target market. Explain the problem and why it's a big one.