The biggest opportunities don’t come from people searching for your name. They come when someone’s searching for a ...

It turns out, every click, like, and comment teaches the algorithm more about you. “The more things that you interact with, the more of that content is going to show up in your feed,” said ...

The modern internet is ruled by algorithms. When you boot up Instagram, for example, what you see in your feed is strategically sorted by the app's AI based on your past activity to keep you ...

They also show that changing the platform's algorithm substantially changes what people see and how they behave on the site — even if it didn't affect their beliefs during the three-month period ...