How To Choose A Web Analytics Solution Choosing the analytics tool you will use to track what’s happening on your web site can be a time-consuming, expensive, and incredibly frustrating experience.

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site ...

Leveling up your analytics. Analytics tools like Google Analytics 4 (GA4) provide a wealth of user data, but they do not tell the full story of how users interact with and use your website.

Tracking website and page statistics is essential for making informed decisions on your website, improving user experience and achieving your online objectives and goals. During the summer of 2023, ...

Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is.

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis ...

cookies, Google Analytics, Google Keyword Planner. Those companies that maximize data collection and know how to work with it run almost all of their operations: marketing, sales, staffing ...

Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so ...

People tend to think of Web analytics tools as applications that provide them with numbers like unique visitors and page views. More advanced analytics users begin to segment their visitors. A ...

Predictive Web Analytics For Marketing One of the most obvious uses of predictive models in online marketing is personalization of messages. Editialis, a French publisher, used predictive insights ...

You want them to click the link in your email and visit your website to learn more about the offer. 170 people click the link. 170/2,000 = .085, or 8.5%. Your conversion rate was 8.5%.