Now every Roblox player has the opportunity to make their own 3D items and sell them to the community. There's just one fly in the ointment: It's not free.

Roblox views its marketplace as a “critical part of the Roblox economy,” and seemingly with good reason; the company says it sold “1.8 billion total avatar items” on the platform just in 2022.

When creators who make and sell their own in-game items opt-in to the new regional pricing feature, Roblox will automatically set the “optimal local prices” for those items, according to Roblox.

That “concept” is a new in-game store that’ll allow creators and brands to sell real-life items based on the games/worlds they make in the universe.