Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site ...

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis ...

People analytics is a practice that lets you pinpoint potential issues and implement actionable steps that drive business performance and maintain workplace success.

If you have Google Analytics installed and you use an e-commerce platform like Shopify, here are some specific data points to watch to get more sales and grow your business.

Want to know if your tweets are actually being seen on Twitter? Curious about other tweet stats? You should check out the Twitter Analytics dashboard.

Search Engine Land » Platforms » Google » Google Analytics » Using Web Analytics For Paid Search Research Share You’ve now learned a lot about the keyword landscape of your advertiser. You ...

Web analytics tools track a site’s statistics, allowing the business owner to see how many people are looking at which page, what sites those visitors are coming from and who those users are ...

With the right data collection and analytics tools, you will be better equipped to see whether your business is on track for reaching its KPIs.

How well a job you do in the early stages of your web analytics has a big impact on your success in the future, says Gary Angel, co-founder and president of Semphonic, an independent web analytics ...

Looking to learn Google Analytics 4 for SEO? Here's a comprehensive walk-through with step-by-step instructions and best practices.

A Complete Guide to Using Predictive Analytics in Your Business Let's explore predictive analytics, its importance in the business world, and how we can leverage it for our business with this step ...

For all the talk about the power of Web analytics, the majority of marketers are still not using… ...