Why pagination is still important in 2025: The infinite scroll debate. Alternate methods for browsing large amounts of content have emerged over the past couple of decades.

It's "infinite scrolling" that's usually the problem. I hope Google's advice, and efforts like Discourse, will lead to better "infinite scrolling", for those who feel they have to use it.

Firefox/Chrome: If you're tired of clicking through page after page of search results and would prefer to simply scroll through the pages on an infinite rotation, AutoPagerize enables endless ...

Ranking on Google's first page will be useless if there's only one page of search results. Learn what else can happen with this change. In December, Google introduced continuous scroll to desktop ...

The infinite scroll is interaction design’s answer to our penchant for endlessly searching for novelty. Certainly, there are technical reasons for the scroll’s increasing ubiquity.

Infinite scroll, sometimes referred to as continuous scroll or endless scroll, debuted in 2021 to show you more results automatically once you got past the first page of search results.

We did so for business reasons: Pagination increased ad views, and we’re a publication that relies on advertising revenue. Our hope is that infinite scroll will increase the number of stories a reader ...

Search Engine Land » SEO » Ecommerce » Yes, Google Is Testing Infinite Scroll Web Results Chat with SearchBot Please note that your conversations will be recorded. Google has confirmed that ...

While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices. The Infinite Scroll is becoming increasingly used ...