TYPE=LINEAR Data Sets A TYPE=LINEAR data set contains the coefficients of a linear function of the variables in observations with _TYPE_ ='LINEAR'. The DISCRIM procedure stores linear discriminant ...

Deterministic data from set-top boxes is changing how linear TV is bought and valued. Like the Nielsen ratings panel, set-top box data connects to a physical address and household.

Linear TV viewing data comes from set-top boxes and is usually household-level, for example, whereas streaming data comes from connected devices like smart TVs and gaming consoles. For buyers, the ...

Key Points Center points are the mathematical center of your data. They are typically used during your DOE, with additional runs providing them. These serve as indicators as to whether your data has a ...

“The influx of innovations around audience targeting and use of data-driven linear TV advertising has triggered a demand for alternative data sets which allow for more precise targeting and ...

Course Topics Ordinary linear regression (OLR) assumes that response variables are continuous. Generalized Linear Models (GLMs) provide an extension to OLR since response variables can be continuous ...

About 95 per cent of linear TV advertising impressions were served to just 55 per cent of viewers in Q4 2021, according to smart TV data from viewership company Samba TV across the UK, the US, ...

This short course will introduce the concept, theory, and application of GLM. Moreover, we will discuss some techniques commonly used in categorical data analysis, such as contingency table analysis, ...