Jaguar Land Rover, now JLR, has a funky new logo for Range Rover to help distinguish the brand as part of JLR's recent House ...

Stephen F. Austin State University Athletics will soon be getting an additional logo. Athletic Director Michael McBroom announced the additional logo, which will be in a script font, during a recent ...

Gen Z can't read cursive, but will brands like Kellogg's, Ford, and Coca-Cola be convinced to change their logos?

I was initially skeptical when I heard a college had ditched its traditional script logo because of readability issues. Despite other recent victims of the digital age, like the Johnson & Johnson ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its ...

Johnson a Johnson will replace script logo used since 1887 new modern look reflects sharpened focus pharmaceuticals Walmart Target baby powder shampoo recalls.

The primary logo features the fan-favorite bear with the rolling Smoky Mountains. The Smokies script sits on top of the Henley Bridge.

The department store is bringing back its cursive logo at a time when many brands are ditching script.

The department is introducing are new sport specific wordmark logos, "talon" logos for baseball, basketball, golf, soccer, tennis and volleyball and a new UNF Ospreys script logo.

Its logo really was hard to read, but not just because it was a cursive design. Surprisingly, Washington College only introduced its cursive logo in 2013.

Johnson & Johnson is signing off on a new logo, more than 130 years after creating the old one.