Benefits of Localized Mobile Advertising Mobile user acquisition firm Appia conducted a study about the benefits of localizing mobile ads to serve different regions (specifically, Germany, Spain, and ...

A study of Fortune 500 companies showed those that localized their content were twice as likely to increase profit and 125% more likely to grow earnings per share year-over-year.

Primarily centralized: In this model, corporate marketing owns all or most of both local and national marketing including the planning, creation, execution, measurement, and optimization efforts.

With more consumers moving out of urban areas and to the suburbs and rural regions, localized marketing will become more prominent, Forrester forecasts. The company cited the example of Nextdoor, ...

And then there's the need to localize your marketing so that messages resonate with local customers. So how do you efficiently and successfully deliver engaging localized marketing as your locations ...

Through experience, I’ve found that for many local small and medium sized businesses it’s most effective to craft localized digital marketing strategies that are unique to each brand. Truth be ...

This and other examples of marketing faux pas could have been avoided thanks to a major concept in the space that is ignored way too often: marketing localization.

2. Create a localized marketing strategy. Setting up a successful business in a foreign market means creating a message that will connect with your audience.

SOCi, a platform that helps national brands manage their marketing locally, closed its $80 million Series D on Thursday with an eye on growth. The round, led by JMI Equity with participation from ...

Based in Charlotte, Thomas will oversee SOCi's east region and joins the company with nearly 20 years in digital and localized social marketing. She has held various leadership roles in sales and ...

Printing industry conglomerate Taylor Corp. announced an exclusive partnership with Colateral to streamline retail campaign management and deliver localized marketing for multi-location retailers ...