AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer engagement and data-driven decision making.

The following are ten ways AI and machine learning are improving marketing in 2021: 1. 70% of high-performance marketing teams claim they have a fully defined AI strategy versus 35% of their under ...

Personalized user experience, better SEO and marketing strategies, targeted advertising, accurate sales and risk predictions, 24/7 customer support—all that helps to build a brand, and it's all driven ...

Marc Poirier of Acquisio joins SEJ's Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing. SEJ STAFF Brent Csutoras May 25, 2017 ...

As the rest of the business ecosystem (CRMs being an important mainstay) begin integrating AI, and as more and more facets of a marketing activity become digitized and trackable (including currently ...

Webinar Machine learning has the potential to transform marketers’ operations – but organisations need to overcome various hurdles to achieve success. Writing for this publication at the end of last ...

Quick-Service Brands That Have Benefited From Machine Learning Marketing Strategies/Partners Several leading chains are leveraging machine learning to drive marketing success. McDonald’s and Burger ...

Machine learning is not new anymore – it’s been around and used for years. But early adopters were able to reap the benefits. For example, in 2017 Netflix saved $1 billion by using machine ...

CMI has used machine learning to determine media budget spends, find the most effective sequence of marketing engagements, study the impact of positive or negative news on a brand and predict drug ...