Marketing goals: Objectives such as “increase conversions” or “improve brand reach. ... With a knowledge graph, traditional data limitations fall away, ...

Your data shouldn’t just show what happened – it should explain why. One chart rarely tells the full story. Say I start with a line graph showing a drop in paid traffic from a non-branded ...

With high-quality, trusted data and adherence to global compliance standards, ID Graph Plus helps marketers and sales teams expand reach, improve engagement and optimize marketing performance.

Graph platform Neo4j today announced the general availability of Neo4j 5, the latest version of its cloud-ready graph database.Neo4j is following up on its achievements in 2021, which include ...

In the age when data is everything to a business, managers and analysts alike are looking to emerging forms of databases to paint a clear picture of how data is delivering to their businesses. The ...

Time series graphs are intuitive, helping you relate a metric to time. Marketing analysts are often faced with choosing a data visualization that speaks to managers and colleagues interested in ...

The volume of data that can be used to build a marketing campaign can be invaluable. At the same time, it can also be overwhelming for those who do not know how to properly analyze it.

Read more about database technology in APAC. Neo4j is partnering with consulting firm Deloitte to meet the demand for graph technology on the back of its growing business in the ASEAN region ...

Emerging graph database benchmarks are already helping to overcome these hurdles. For example, ... David Ronald, director of product marketing at TigerGraph, ...

Data platform and warehouse users can now drive more effective marketing campaigns with real-time insights from Twilio Segment's customer profiles. ... Introducing the Segment Data Graph: ...

Neo4j, which commands 44% of the graph database market (per a Cupole Consulting Group report) and counts 84% of the Fortune 100 as customers, including IBM and Walmart, plans to add even more AI ...

TelevisaUnivision’s data graph was spurred on by the industry’s “push toward identity-based marketing,” said Dan Aversano, SVP of data, analytics and advanced advertising at TelevisaUnivision.