Building a brand takes a lot of time, so hiring this function early on may prevent you from getting internal buy-in and budget for marketing. 5. Create structure based on alignment with sales.

To understand how different firms structure their marketing organizations, Josh Steimle, CEO of digital marketing agency MWI, provides insight into how the chief marketers of PayPal, HireVue ...

As your small business grows, you'll be involved with specialized marketing communications, including public relations, advertising, social media campaigns, promotions and sponsorships. In the ...

Structuring and staffing a hospital’s marketing department is not one size fits all. Advertisement. Brooke Murphy Tuesday, May 16th, 2017. Print Share. ... Functions. Hospital systems are ...

Marketing and Sales don't work together—they are siloed. The word has a negative connotation—and for good reason. Cross-functional teams tend to be more agile, and nearly two-thirds of market ...