While time to value for each marketing function is different, balancing your team structure to achieve both short-term and long term results is crucial.

Wingstop is shaking up its leadership structure to more closely mirror that of a tech company, bringing IT and marketing functions closer together, per an announcement. As part of the changes, the ...

To understand how different firms structure their marketing organizations, Josh Steimle, CEO of digital marketing agency MWI, provides insight into how the chief marketers of PayPal, HireVue ...

Model As health systems expanded, merged, partnered or acquired entities, they tended to adopt a centralized structure for communication and marketing functions.

PUMA’s Regional General Manager Europe Richard Teyssier will lead the Global Marketing Organization as Global Brand & Marketing Director, effective 1 July 2023.

Who Leads the Effort? Many people mistakenly classify marketing communications (marcom) – which includes advertising, PR, promotions, and social media – as marketing.

Cross-functional teams help a business run more effectively, but it's easy for cross-function to become disfunction. Here are traps to avoid and tips to follow to help your teams work well together.

Warner Bros. today announced that Melissa Bell has joined the company as Executive Vice President of Global Marketing. In this role, she will oversee ...