When personalization and segmentation are not appropriate, Netflix can fall back on broader approaches such as ‘nationalization’, wherein certain geographic regions receive different outputs.

It's the end of an era. Netflix is finally redesigning its TV app for the first time in years, bringing you "hyper-personalized recommendations." But Netflix doesn't know everything.

Greg Peters also touts that the streamer effectively serves more than 500 million viewers worldwide and touts such U.K. hits as 'Baby Reindeer' at the Deloitte Media & Telecoms Conference in London.

In a new interview, the Netflix CEO said that the films starring Margot Robbie and Cillian Murphy would’ve been just as big on the streaming platform. “Both of those movies would be great for ...