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Oracle ’s ORCL Data Cloud capabilities were recently selected by GIPHY to enable its advertisers to validate and quantify ad-content viewability as well as delivery on a real-time basis.

Groundbreaking integration is first to measure ad delivery, viewability and invalid traffic for short-form branded content from GIPHY REDWOOD SHORES, Calif., Sept. 23, 2019 /PRNewswire/ -- Oracle Data ...