References Consumer Behaviour: Text and Cases; Satish K. Batra and S.H.H. Kazmi BigHow: Role of Perception in Consumer Behaviour Marketing 91: Why customer perception is important?

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive ...

Jill J. McCluskey, Nicholas Kalaitzandonakes, Johan Swinnen, Media Coverage, Public Perceptions, and Consumer Behavior, Annual Review of Resource Economics, Vol. 8 ...

University of Illinois College of Agricultural, Consumer and Environmental Sciences. "For relationship maintenance, accurate perception of partner's behavior is key." ScienceDaily.

Millissa F. Y. Cheung, W. M. To, The Effect of Consumer Perceptions of the Ethics of Retailers on Purchase Behavior and Word-of-Mouth: The Moderating Role of Ethical Beliefs, Journal of Business ...