Even if the tech gets precise enough to justify the hyper-personalization monicker, there is too much digital upside in (affordably) blasting a wider range of people. My take - hyper-personalization ...

For instance, companies like Amazon and Netflix have built their success on sophisticated personalization algorithms that keep customers coming back for more. However, there is the other side of ...

TikTok’s algorithm knows. People speak of the unseen program governing the platform’s “For You” page, where videos populate based on ones you’ve previously interacted with, as an ...