This type of marketing strategy conforms to work across different cultures and countries to promote a product. A good example of a company that uses global standardization in marketing is Coca ...

The most effective way to gain clinical support is to engage with physicians and include them in the standardization process from day one.

That does not mean standardization—when possible—is not necessary or achievable. Using starting material collection as an example, the status quo of having slightly different auditing ...

Product standardization is a key method hospitals and health systems can use to improve efficiencies and cut supply chain costs. However, it must be approached strategically.

According to Provista’s 2011 Report of ASC Survey Findings, product standardization is the most utilized supply chain management strategy in ASCs, with 34 percent of surgery centers using it. Limiting ...