In the third installment of this four-part series on building custom prospect databases, we’ll discuss how customized consumer prospect database systems require changes in how we leverage and apply ...

This paper presents a critique of expected utility theory as a descriptive model of decision making under risk, and develops an alternative model, called prospect theory. Choices among risky prospects ...

Once cost-prohibitive, prospect databases aren’t only affordable, but they can provide a rather rapid return on investment. “Lower hardware and software costs, increased competition in outsourced ...