Roblox views its marketplace as a “critical part of the Roblox economy,” and seemingly with good reason; the company says it sold “1.8 billion total avatar items” on the platform just in 2022.

Prices for the adidas x Rush X packs range from, 85 to 500 Robux—around $1 to $6.25—however, there are also limited-edition items available at no cost (one item per user) for the first 10,000 ...