NYX Professional Makeup has launched a gamified experience on Roblox, turning Bayside High into a beauty-themed playground.

Roblox virtual makeup is igniting metaverse strategies among beauty brands, spurred by the concept that players see their avatars as extensions of themselves Whitney Meers Published: Sep 2, 2022 ...

E.l.f. has created a virtual kiosk on Roblox where players in the U.S. can purchase several items on the platform.