The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

Roblox is launching a new licensing platform that will ... build experiences using official assets from franchises like Teenage Mutant Ninja Turtles and Squid Game. At some point, Fortnite creators ...

Both franchises already have a presence on Roblox--SpongeBob is included as part of Nickelodeon's Nickverse game, while TMNT has a game called Turtle Trouble that launched in 2007.

While the traditional way to play Roblox is through the dedicated desktop application, players now have the option to enjoy Roblox games directly in their web browsers using a service called Now.gg.