On Thursday, Roblox Holdings Inc. raised its annual bookings guidance and announced it now exceeds 100 million average daily ...

Roblox is evolving from a game-centric ecosystem into a full-scale platform with multiple levers for upside. This article ...

Plus, user growth continued on the platform, growing 22% in Q4, supported by stronger growth in its over-13-year-old users, who now account for almost 60% of Roblox’s user base.

Since 2019, Roblox has completed 370 brand activations. Those campaigns included both in-game ads and the custom metaverse-like experiences that have long been associated with Roblox. But the success ...

With blockbuster games and major partnerships fueling a triple-digit rally, is Roblox still a buy? Or is it game over for ...

With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a total head-scratcher for Roblox to ...

As the base ages up, these older players seem to be spending more time on the platform than the younger group. Total hours engaged on the platform have been steadily trending higher over the last two ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Roblox, the popular online game platform -- and game-creation system -- is rolling out two new ad formats as brands try to gain the attention of gamers and inch their way into the metaverse.

Roblox offers an enticing combination of scale — with 66 million daily active users as of July — and a destination for brand building that lives in the platform permanently, said Nilesh Ashra ...