In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators — including avatar item makers — to earn $800 million.

Given the size and scale of Roblox, it’s easy to understand that there are things that gamers “won’t think about” when they’re playing either one of the dev team’s titles or one made ...

Roblox sees a future where it will be able to support creators who want to launch offerings such as: digital avatar “trunk clubs”; licenses for education experiences; and member-only fan clubs.