Microsoft says that Bing Search has cataloged over 150 billion pieces of data to date, including single words, characters, web page snippets, and full queries.

This is a very powerful asymmetry: Anyone can notice a change in search results, but it’s extremely difficult to prove what caused it. That gives algorithm designers immense deniability.

Google’s secretive search algorithm has birthed an entire industry of marketers who closely follow Google’s public guidance and execute it for millions of companies around the world.

Other Google algorithm changes, updates, tweaks or topics Another busy year for the Google Search team, with over 5,500 changes in 2021 alone, and I suspect that number will be higher for the 2022 ...

Some algorithm updates occurred overnight, some happened incrementally. Some caused only ripples, and some turned the SERPs updside down. As we say hello to 2019, we want to take a moment to reflect ...